Longchamp Spring Summer 2012 Campaign with Coco & Jam!!!

Jam & Coco, photo by Dane Shitagi

So excited to see the first released shot of Longchamp's Spring Summer 2012 campaign.  Supermodel Coco Rocha has been chosen as the face of this campaign and we are thrilled for her.   Of course, it is also thrilling to see Jam, CH Grayhart's Purple Haze,CD,JH,OA,OAJ,SD,VX, in this beautiful shot.  We had a great time on this shoot.  Stay tuned for more images and video!

Ooh La La Jam!!!

Jam behind the scenes with Coco.

Jam was back at work today and what an exciting day it was.  We arrived on set in Brooklyn, New York, to find that she was hired to be the co-star with supermodel, Coco Roche in a commercial and advertising campaign for a very special client.

This will be part of a 2012 Spring/Summer campaign and of course, we will let you know when it is launched and show the final product.

Coco and Jam in deep discussion behind the scenes during a set change.  

We loved working with Coco, who although a bonofide supermodel, was down to earth and a true animal lover.  She told me all about an amazing charity that she is involved in.  From her website,  Senhoa is a great charity that supports victims of human trafficking in South East Asia by providing income-generating opportunities, social reintegration and programs for self-empowerment. Some of the children they work with are as young as 4 years old.

This weekend I flew to LA to finalize jewelry designs which we hope to have available within a few months. The Jewelry ‘Coco Rocha For Senhoa’will be made in Cambodia by the older girls in the program, with all proceeds going back into the program.